Co-Operation Revitalizes Enterprises
From the moment it is established, a company is faced with fierce competition from the outside world. It must figure out its advantages and disadvantages, accurately position itself, and seek cross-industry partnerships and exchanges, all with the aim of enhancing its strengths while minimizing its weaknesses, so as to improve its standing and increase its market share and profitability. With competition, a company continually breaks its limitations and revitalizes itself.
New Partnerships in the Cultural Industry
Culture doesn't just grow on its own. It needs nutrition from various sources to grow properly. Likewise, the cultural industry also needs the dynamism of inspiration and innovation from partnerships and exchanges, if it seeks to diversify itself. As a state-owned video producer affiliated to the Shanghai Media Group (SMG), Motion Magic has created quite a few popular shows, such as Sound of My Dream, Running Man, and The Voice of China. As technologies and market requirements are upgraded, Motion Magic is transferring its focus in VR-related business to offline experience activities and VR experiences with body motion. This demonstrates a cross-boundary merging of production technology and art, presenting a new model for cultural industry development, amid fierce economic competition.