Hungary has paid great attention to development of digital advertising.
In recent years, Hungary has attached great importance to the development of the digital advertising industry. The total revenue of various advertising sectors (such as banners, videos, search engines, social media and classified ads) accounts for a large proportion of Hungary's GDP. The digital film industry (such as digital video, music, and video games) has a growing market share in Hungary. Video games are currently the most profitable, popular not only in Hungary, but also in the United States, which is the main source of revenue from a global perspective.