Each services trade enterprise needs to take its comparative advantage to identify and establish appropriate cooperation with overseas enterprises which have strong brand awareness and rely on the unique advantages of overseas enterprises to enhance its own brand values and build its overall image in the minds of demanders, including its attributes, quality, class (taste), culture, and personality. It also needs to maximize its appeal for target customers and have stark differences with its competitors, thus bringing about higher premiums and stable revenues for creators, and satisfying a series of emotional and functional demands of users.