miHoYo Technology (Shanghai) Co., Ltd (miHoYo) was founded by graduates of the Department of Computer Science at Shanghai Jiaotong University in December, 2011. Officially registered and established in College Students Business Incubation Base of Shanghai Technology Innovation Center, the company is the first domestic original animation enterprise based on independent original intellectual property.
Centering on the original intellectual property of “Honkai Impact”, miHoYo develops animation game and whole industrial chain around original IP. The company, with “Honkai Impact” intellectual property as its core, builds an Internet animation company of a whole industrial chain integrating intellectual property research and development, production, issuance, marketing and derivatives.
miHoYo’s products include various types, such as mobile games, comics, animations, light novels and peripheral products of animation. The characters, story lines and world systems in all of the company’s products are presented around the intellectual property “Honkai Impact". Its products mutually promote and influence, gradually forming a benign IP product ecosystem. It has a leading business model in China.
miHoYo, as a “Key Enterprise of Cultural Export” and “Top Ten Overseas Expanded Game Enterprise In 2017 and 2018”, adheres to original high-quality products. At the same time, the company also explores the road of globalization, carries out in-depth cultural exchange with the countries along the Belt and Road, conducts international cooperation in many aspects. The company is committed to “telling China’s stories to promote Chinese culture” worldwide.
miHoYo initiated its global layout in 2015. At the beginning, it set up a subsidiary in Tokyo, Japan. The subsidiary is dedicated to exporting original domestic animation games to the Japanese market, which has achieved excellent results. In 2017, miHoYo exported its original domestic animation games to South Korea and Southeast Asia, which all produced satisfying results. The company is committed to providing high-quality content experience for its global users. Adopting local operation strategies that meet local demands for different markets, the company strives to create content products with global influence.
In the future, miHoYo will always shoulder its social responsibilities and cultural mission. Taking original content as an important carrier of China’s traditional culture, the company, by constantly integrating connotation of China’s history and culture, as well as its excellent traditions and values, will create a national original animation brand, so as to contribute to the promotion of China’s culture to the world.