AIA Group Limited Shanghai Branch (AIASH) is the first foreign-ventured insurance company since the opening up and reform of China. As the first to introduce an insurance agent system to China, it defines many standards of China’s insurance industry. Sticking to the concept of “Rooted in China by Value Business”, it is the earliest “Whampoa Military Academy” in China’s insurance industry.
AIASH focuses on its main business and achieves steady performance growth. A hundred years ago, a young American, Cornelius Vander Starr, set up a small insurance agency on No. 5 Nanjing Road, Shanghai. In 1992, AIASH was authorized to operate in Shanghai, so it returned to China. During over 20 years’ development, AIASH has been recognized by its domestic peers as a model of value transformation. Many core indicators of AIASH’s performance in the Chinese market have reached a record high, and the Chinese market has become one of the fastest growing markets of AIA Group.
AIASH sticks to a customer-oriented path to promote its insurance development. It takes the advantages it has accumulated through its quality operations in China to help customers lead long and healthy lives. AIA Group focuses on shaping the “Premier Agency” channel as a key link in its “customer-focused” sales chain and tries to build a professional and high-quality marketing team. At the same time, AIASH sticks to the path with insurance as its main business and focuses on three fields: assurance, medical care and health, to help customers realize the goal of risk management and long-term wealth accumulation.
AIASH values innovation and upgrades in clients, sales, products and services. As one of earliest insurance companies to use smart devices to sign policies, AIASH launched “AIA TOUCH” in its channel of sales agents and officially upgraded its self-service application “Easy Service” to reduce time-to-service and save customers’ time. Also, the Easy Plan project promoted by AIASH has launched nearly 20 improvement measures in seven groups so far. In 2017, AIASH rolled out a personal mobile health management platform － “AIA health” that closely combines insurance, health and mobile Internet and focuses on customers’ daily health and life management. In 2018, AIASH concluded a long-term strategic partnership agreement with We Doctor Holdings Limited (WeDoctor). Since then, customers of AIASH have had priority access to the medical and health services of WeDoctor, such as appointments, online consultations and offline clinics. This service network is made up of 2700 key hospitals, 22,000 doctors and over 15,000 pharmacies across Mainland China, and over 110 million registered users of WeDoctor are able to take advantage of this insurance plan.
In the future, AIASH will endeavor constantly to introduce world-class insurance management practices and advanced technologies and continue to realize new achievements and plan for the future by grasping a golden development period in the insurance market.