Established in 2008 in Shanghai, the Softium Technology Co., Ltd. (“Softium”) is a private enterprise that started from CRM development for the pharmaceutical industry. The company now focuses on marketing digitalization cooperation in the life and health field. Centering on the development of emerging technologies and corporate commerce applications, it is committed to creating commerce software products based on the iPhone/iTouch/iPad platforms. It has become a leader in the mobile commerce field and a recommended software developer by Apple Inc.
As one of the first companies to provide cloud solutions for marketing management for pharmaceutical companies in China, Softium has helped over 50 renowned domestic and overseas companies, including more than 10 global top 500 medical companies, to develop marketing management platforms, thus setting a benchmark for pharmaceutical marketing CRM.
Softium owns rich experience accumulated from ten years’ focus on medical CRM. Its major customers include Nestlé, Wyeth, Abbott, Johnson & Johnson, Novartis, Roche Diagnostics, Santen Pharmaceutical, Daiichi Sankyo, CR Double-Crane Pharmaceuticals, Hangzhou Zhongmei Huadong Pharmaceutical, Luye Pharma Group, Yabao Pharmaceutical Group and other famous enterprises. In addition, Softium is conducting strategic cooperation with industry partners, including DXY.cn, Founder Group and iFlytek.
Core members of Softium's technology and operation teams all come from the medical field, boasting rich working experience and deep understanding of the industry. Softium, offering better solutions and highly practical system platforms for the Chinese pharmaceutical market, strives to help enterprises in the life and health field achieve outstanding marketing results.