Himalaya Tells the Story You Are Expecting
Shanghai Zendai Himalaya Network Technology Co., Ltd. (abbreviated to Himalaya below) was established in 2012. One year later, in 2013, Himalayan APP was officially launched. Committed to building and operating an online audio sharing platform, Himalayan APP currently boasts more than 450 million mobile phone users and 35 million overseas users. The total time spent by those active users listening to radio using Himalayan APP is about 128 minutes per day, which accounts for 73% of the domestic audio industry’s market share. This means Himalayan APP is the platform with the lion’s share of the audio market in China.
Himalayan APP is devoted to constructing a PUGC ecological model, which means it is not only driving innovation within the audio industry but also attracting a large number of WeMedia users to engage in audio micro-entrepreneurship, including over 200,000 WeMedia superstars’ voices and 5 million anchors, such as Dong Ma, Xiaobo Wu, Kangyong Cai, Kaifu Li, Zhiwu Chen, and Degang Guo. These celebrities have jointly created more than 100 million hours of audio content for Himalayan APP. In addition, there are around 200 media companies such as Sina, Forbes, CBN, The Paper, Sanlian Life Week, and 2000 brands such as L'Oréal, Wacai, Lagou, KFC, etc. that have all decided to use Himalayan APP one by one.
Himalaya has already initiated a strategy of internationalization, and promotes the advanced Internet audio ecology model internationally. To date, the Himalayan company has 35 million international users, which accounts for 8% of its total user base.
In March 2017, the Japanese branch company of Himalayan was founded. On September 14, the Japanese version of “Himalayan APP” was officially launched with about 1.65 million hours of audio content (in three languages: Japanese, Chinese, and English) and 30,000 users.
In the future, the international version of Himalayan APP will apply the successful Himalayan audio ecological model to the rest of the world. It aims to establish itself in different countries to achieve endogenous growth and gain a foothold in the overseas exports market, creating a global cultural net that spans the whole world.
In June 2017, Himalaya launched its first artificial intelligence product, the Xiaoya AI speaker: the first full-content interactive audio speaker in China. People can access the entire audio content from Himalayan APP, making it even easier to obtain information.
From first thing in the morning, millions of users listen to their favorite audio programs every day through Himalayan APP, website, Xiaoya AI audio, and smart terminal devices. While commuting to and from work, taking a walk, or working out, even before bedtime... now these fragmented moments can be accompanied by audio.
Himalaya's mission: to use voice to share human wisdom while making life even more beautiful.