Against the Background of the One Belt and One Road Initiative: New Culture Media Group Promotes Overseas
Shanghai New Culture Media Group Co., Ltd. established in December 2004, is a cultural media group with strong creativity, great influence, and high productivity. It acts as the vice-president of the China TV Drama Production Industry Association, the president of the Shanghai Radio and TV Production Association, and is one of China’s top ten television production companies. In July 2012, it was listed on the Shenzhen Stock Exchange, and became the first listed film and television production company in Shanghai, under stock code 300336.
The company has always had “content + channel + technology” as its core development strategy to promote its products and interact with its audience. By integrating the industrial chain and expanding outwardly, the company hopes to achieve its strategic transformation targets, including film and television content production, outdoor media advertising, games development and operation, and Internet marketing communication.
Since its establishment, the company has won many awards, such as the “Five One Project” Excellent Works Award, the “Golden Eagle Award,” and the “Flying Sky Award.” In addition, through external integration and content innovation to improve its IP system, the company gradually formed a multi-domain and multi-level IP system for subsequent content creation. The company further increased its investments in the film business. In 2015 alone, eight films were released like Saving Mr. Wu. In particular, Mermaid directed by Stephen Chow, which this company invested in, has broken a series of box office records since its release in early 2016, with RMB 3,393 billion at the box office to win the 2016 Chinese box office championship. During the 2017 Spring Festival, Journey to the West: The Demons Strike Back, investment by ADDL attained RMB 1,656 billion in box office revenue.
The company also established a 3D future imaging laboratory, which integrates 4K3D, naked-eye 3D, cloud video, VR multiple leading technologies, based on a large number of 3D works, and digital images as the accumulation of materials to enrich the product’s performance using VR technology.
The company does well in the domestic business in China and also participates in China-U.S. joint venture films, overseas film and television industry team partnerships, and in establishing overseas subsidiaries. At the same time, it tries to promote its own films and television programs to international markets and train international film and television talents. It focuses on exploring the new road to internationalization for culture. Since 2007, it has been recognized as a National Cultural Export Key Enterprise.