One-Stop Technical Service for Animation and Films
Motion Magic is a state-owned company in film and television production owned by the holding company Shanghai Media &Entertainment Group (SMG). Nevertheless, most of Motion Magic’s transactions are made with the overseas market. In its long-term operation while subject to marketization, Motion Magic has gradually covered the whole production line of video-making after more than ten years of development, transforming itself into a comprehensive film and television producer that fuses creative ideas with new technologies. Guided by market demand, Motion Magic prioritizes originality, service, and quality, and creating value for clients and companies.
Figure: the homepage of Motion Magic
As a post-production company, Motion Magic has created a number of famous TV programs, such as Running Man, The Voice of China, Go Fighting, and China’s Got Talent, giving it a reputation as the creator of “the next big thing.”
However, Motion Magic excels not only in post-production, but also in providing a one-stop service with the whole production line available in one company, a rare sight in the current market. Motion Magic also possesses considerable resources for pre-production. It rebroadcast NBA games in Shanghai for many years, and helped broadcast and rebroadcast many events like the DOTA 2 Asia Championships and the opening ceremony of the TV play Ode to Joy.
Apart from producing programs, Motion Magic is also famous for TV packaging. Boasting what is currently the largest TV channel packaging team, Motion Magic provides packaging design for a large number of A-list satellite television channels and programs.
With China’s VR market booming in the last two years, Motion Magic has supplemented the market with a batch of high-quality VR content. “Aerial VR roller coaster at the Pearl of the Orient” was China’s first VR roller coaster program designed collaboratively by the Pearl of the Orient and Motion Magic, and the highest indoor roller coaster in the world.
In addition, with a team covering different fields, Motion Magic has succeeded in combining production technology and artistic creativity, promoting the development of China’s creative industries.