Celebrating Beauty with an International Platform for Culture and Art

Featured Article 2018-12-29 03:27

Celebrating Beauty with an International Platform for Culture and Art

Asian Arts Connection (AAC) is an industry-leading music and cultural education management company established in Berlin, Germany in 2005 and later registered in China. The company has an international team of professionals and is mainly involved in music event management, community theatre management and children's art education. Its business incubation base is located in Thames Town, a beautiful new development in Songjiang District, Shanghai.

As one of the few Chinese members of the International Artist Managers' Association (IAMA), AAC has strong capacity in musical performance production and broad experience of hosting nearly a thousand events in ten years. AAC has produced hundreds of world-renowned musical performances, including the New Year Concert of Deutsches Symphonie-Orchester Berlin, the Chinese version of the Canadian multimedia musical Alice in Wonderland, the German Radio Orchestra's Symphonic Fairytale Concert for Parents and Children, The Concert of the World's Top 12 Tenors, and National Aeronautics and Space Administration (NASA)'s IMAX music show Bella's Planet. In particularly, the Chinese version of Alice in Wonderland, the first children's musical co-produced by AAC, fascinated audiences with performances supported by virtual hosting, glasses-free 3D displays, a reality-virtuality continuum and other technologies. As one of the events held to mark the 30th anniversary of the twinning of Shanghai and Montreal, the musical was specially recommended by the Canadian government. Furthermore, AAC has been invited to stage musicals in Hong Kong, Singapore, Malaysia and other places to bring a unique theatrical experience to local children.

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Picture: Multimedia musical Alice in Wonderland

To achieve its original goal of community outreach, the 2017 AAC Music Festival in Thames Town was the first community-based parent-child music festival in China. Talented musicians and professional performance groups from China, the US, Canada, Argentina and Germany came to the town to present Shanghai residents with a musical feast. The festival featured the integration of Chinese and Western cultures through 30 spectacular and enchanting music performances.  

Culture is maintained through community, and AAC is committed to building an international culture and art exchange platform, to actively promote outstanding music culture within communities and bring joy and delight to millions of families through magical on-stage performances.