How Frog Design Improves User Experience
Founded in 1969, Frog Design is headquartered in San Francisco and has studios in Amsterdam, Austin, Milan, Munich, New York, Seattle, and Shanghai.
As a large-scale integrated international design consultancy well-known in the international design community, Frog Design continues to create novel, exotic and interesting products in its avant-garde and even futuristic style.
Frog Design employs more than 300 designers, strategists and software engineers around the world. It is committed to establishing a world of communication and connection through the integration of multi-platform technology content. It is involved in multiple market segments including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail and fashion. Its business extends across the world, with major customers including Disney, GE, IKEA, KFC, Intel, Hewlett-Packard, Microsoft, Siemens and other Fortune 500 companies.
Frog Design conducts in-depth analysis of the brand characteristics, market segmentation, existing assets and key market opportunities of its clients. Through user testing, client feedback and strategic analysis, it reviews and refines all aspects of its design work, while also providing detailed descriptions for the precise application of its creative ideas.
Frog Design's predecessor was Esslinger Design, which was founded by designer Hartmut Esslinger and partners Andreas Haug and Georg Spreng. It aimed to promote the concept of emotional design and treated every design as a small step towards improving the daily lives of individuals.
Since Frog Design began working with Apple in the early 1980s, it has expanded its business scope based on its industrial design tradition, and continuously adapted to the development of technology and culture in the market. It has become involved in corporate brand strategy, user interfaces for websites, computer software and mobile devices, and strategic consulting for complex business challenges and long-term business planning.
Today, it has evolved into a creative and strategic consulting company, where designers, strategists and technicians come together to provide first-rate solutions for Fortune 500 companies.
Frog Design came to China in 2007 and since then it has received strong support from the Huangpu District Authority in Shanghai. It now has 50 employees in its Shanghai studio, and looks forward to seeing more international brands produced in China.