High-quality Clothing Inspired by Culture
In 2002, Shanghai Shaxuan Fashionable Clothes Technology Co., Ltd. set up its own factory for knitwear production. In 2012, its privately-owned Sand River brand established research and development teams in Europe, Tokyo and Shanghai, under the direct guidance of Junko Koshellono, the leading international designer in Japan. Combining popular international elements, traditional Chinese culture and cashmere clothing, they sell to twelve countries including the UK, France, Germany, Italy, the US and Japan, through China's privately-owned high-end cashmere brand.
Sand River uses the vivid symbol of sheep as its basic feature and depicts the beautiful scenery of blue sky, white cloud and green grass, with horses and sheep, in the vastness of the Inner Mongolian steppes; taking inspiration from the desert sands and the Huangpu River, it mixes robust Mongolian culture with fashionable Shanghai culture to present the personality, creativity and style of the brand with beautiful wishes.
Picture: Sand River cashmere base
Sand River provides the best quality crafting and raw materials to high-end customers in China and beyond. It has opened high-quality goods stores in Tokyo, Shanghai and Beijing and exhibition halls in Europe and developed a global website for the privately-owned brand. In recent years, it has emerged as the outstanding representative of high-end cashmere in the fashion industry, based on its unique designs and cross-cultural style, fashionable colors and strict quality control. Sand River offers a new experience of cashmere for men's, women's and children's clothing, home furnishings, accessories, cultural spin-offs and more.
Bringing together design ideas from Europe and Japan, Sand River expresses a clear individuality within Shanghai culture; offering high-quality cashmere, fine craftsmanship, and a fusion of art and culture with fashionable and luxurious design.
Picture: Sand River advertising video
Sand River was described as the hidden champion of Chinese cashmere by professor Herman Simon, the "father of a hidden champion" in Germany. This was the highest praise received during the transformation and upgrade of this traditional Chinese manufacturing industry, for building a leading brand. It has been widely used as a case study in business schools in the US and Europe.
Sand River targets high-end consumers at home and abroad. It regularly brings new products to the European market and attends Parish Fashion Week twice a year, taking an international pathway.