From Game Incubation to the Whole Supply Chain
Shinezone Internet Co., Ltd., ("Shinezone"), is a high-tech company that integrates independent research and development, global distribution and investment incubation.
With sound judgement and many years' experience of business overseas, the original Shinezone team were determined to go global, despite huge profits in the domestic games market at the time.
In 7 years of development, Shinezone won titles such as Shanghai Key Cultural Products Export Company, Key National Cultural Products Export Company, and Best Games Company for Overseas Markets. Shinezone has released more than 30 games in 7 categories covering simulation, tower defence, strategy, RPG (role-playing games), real-time tactics, homestead construction, as well as turn-based combat, and competitive games. In particular, The King of Towers was its best seller, and Flower Shop and Dessert Shop came fifth and tenth respectively for revenue from global simulation games, successfully constructing a professional platform for the export of Chinese games. Apart from its comprehensive industry chain, the unique "Global Marketing Plan" developed over many years guarantees the sustainability of its operational resources. Shinezone has now released products with 200 million users across 20 countries and regions, and has forged strategic partnerships with many international social and game platforms, such as Facebook, App Store, Google Play, Armor Games and Sina.
Rather than resting on its laurels, Shinezone worked to extend its original content production to cover investment and development, both upstream and downstream, and priority was given to exploring target markets within its future global framework. In 2017, apart from the UK and US markets, it officially included northern Europe and the Middle East as target markets in the Shinezone Global Map.
Picture: Signature of the Agreement between Shinezone and the Middle East Cultural Products Export Base to develop the Iranian games market
Benefiting from the One Belt One Road Initiative and the Overseas Promotion of Chinese Culture, in future Shinezone will extend its business from limited game incubation to cover the entire industry chain, looking forward to every success in the next wave of game globalization.
Picture: WEG exhibition photo