Export of Chinese Animation with Traditional Aesthetics
Toonmax Media Co., Ltd. is a large-scale state-owned animation company approved by the State Administration of Radio and Television and the Publicity Department of the CPC Shanghai Municipal Committee, a Key National Cultural Product Export Company verified by the Ministry of Culture and Tourism of the PRC, an animation industry base of the State Administration of Radio and Television, and an exhibition unit of the Shanghai Animation Industry Association.
As China's largest omnimedia operator for children, the company advocates the interactive combination of high-quality broadcasting and innovative online and live products, and operates two well-known TV channels - Toonmax Satellite TV and Haha Children's TV.
With a leading position in the investment and operation of original Chinese animations, the company tops many lists of Chinese cartoons and children's movies, with characters that are household names such as Weslie and Mcdull, and popular teen movies such as One Hundred Thousand Bad Jokes and The Legend of Qin.
The company is dedicated to the expansion of animation spin-offs and children's entertainment, through animation exhibitions, programmes, franchising, e-commerce, art training, etc., and is the first choice for overseas companies operating in China. Many big names, such as Disney, Sesame Street, Hasbro, Hit Entertainment, Mattel, Toei and ADK, have agreed to collaborate with the Toonmax Media Company.
Toonmax has established two major platforms - a content platform and an exhibition platform - to explore the opportunity for external development.
In terms of content creation, Toonmax has put great energy into traditional subject matters, such as Huang Daopo and the Small Red Army, topics listed as part of the "Chinese Dream" by the State Administration of Radio and Television, based on the philosophy of Mo Zi, and the Reminiscences of Bianjing adapted from Ray Huang's historical masterpiece. It has also explored multiple subject matters in the form of programmes, sitcoms, animation series, and animated films.
Toonmax's animation exhibitions are not just cultural products, they are also a comprehensive platform for cultural exchange, trade development and staff exchange, providing opportunities for various cultural enterprises targeting teenagers at home and abroad.