From Games Supplier to International Interactive Entertainment Platform
Shanda Games is a world-leading online games developer, operator and publisher. With four main strategies - R&D for high-quality products, global publishing, IP management and pan-entertainment, Shanda Games is committed to providing an international interactive entertainment platform.
Since it was founded in 1999, Shanda Games has won nearly two thousand awards and titles in China and overseas, the highest number for a Chinese online gaming company. These include: Shanghai Famous Trademark, Key National Cultural Product Export Company, Key Software Company within the National Program, and Shanghai Patent Model Company. In particular, World of Legend is the only nationwide online game to date to earn the title of China Famous Trademark.
Picture: World of Legend
Shanda Games' core assets and advantages lie in its consistently high-quality games of all kinds, its abundant IP resources, its development, sharing and expansion system, and a team of staff with creative minds and inquiring spirits for the R&D, operation and maintenance of games. In 2017, the performance of mobile games Dragon Nest and Divine alone showed Shanda Games' strong capacity for innovation.
Picture: Scene from Dragon Nest Mobile
Shanda Games has also maintained its lead and rapid growth in pan-entertainment and globalization. It has a natural advantage in terms of globalization, which may even be its main strategy in the future. Currently, Shanda Games' overseas income is 10%-20% of its total revenue, and it is expected to grow to more than 50% in the next 3-5 years. With 6 distribution networks established around the world, Shanda Games has set up subsidiary companies in Singapore and South Korea. Many products are designed directly for global publication, across Hong Kong, Macao, Taiwan, Japan, South Korea, Southeast Asia, and other countries and regions in Europe and America.
Over a period of nearly 20 years, Shanda Games has acted as a pioneer and innovator in China's games industry. From games supplier to international interactive entertainment platform, Shanda Games has always been a cutting-edge player and industry-leading exporter of high quality content and fine cultural products to the rest of the world.