Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a leading domestic company operating trade exhibitions, conferences and online B2B trade platforms. It is a joint venture affiliated with UBM plc, which is listed on the London Stock Exchange.
UBM Sinoexpo holds exhibitions covering furniture, pharmaceuticals/healthcare, food processing/packaging, hospitality & commercial properties, boats & leisure, and other regional exhibitions including the Guzhen Lighting Expo in Zhongshan, Guangdong Province, HOTELEX Beijing, HOTELEX Chengdu and HOTELEX Guangzhou. UBM Sinoexpo has 71 international trade shows with a total exhibition area of 1.2 million square meters, and nine online B2B portals serving over 770,000 worldwide trade buyers. Headquartered in Shanghai, UBM Sinoexpo has 400 staff members in two branches in Beijing and Guangzhou as well as one joint venture in Guzhen County, Zhongshan City, Guangdong Province.
While UBM Sinoexpo is committed to enlarging the scale of brand exhibitions and promoting quality, it also makes positive contributions to the industry.
In recent years, UBM Sinoexpo has continuously introduced a number of international competitions, such as the World Barista Championship China Division – China Barista Championship each March during the HOTELEX Shanghai. This competition improves the overall level of Chinese baristas, drives the development of the coffee industry in China and promotes Chinese coffee culture abroad. Another example is the China International Furniture Expo held each September, a large-scale professional exhibition with an area of 300,000 square meters, which is operated with the principle of “promoting exports, domestic sales of high-end products and original design, and leading the industry”. UBM Sinoexpo is also gradually building a lifestyle expo brand – Maison Shanghai, providing a platform for a large number of original young designers to show their products including home accessories in trendy designs and new Chinese style, and organizing other design activities. This event promotes China’s original design, encourages enterprises to use more original design elements in their products, and leads China’s furniture industry toward better development.
As a leading domestic exhibitor, UBM Sinoexpo devotes unremitting efforts to pursuing excellence; advocating for green exhibitions, green building and green offices; and implementing the development strategy of web 3.0, through the establishment of the B2B platform jiagle.com to provide online one-stop trade services for exhibitors and buyers, constantly advocating that China’s exhibition industry go global.