Donghao Lansheng Convention & Exhibition Group (Exhibition Group) is affiliated to Donghao Lansheng (Group) Co., Ltd. The development goal of the Exhibition Group is to “become an internationally acclaimed leading exhibition group”.
The Exhibition Group has four main lines of business: exhibition organization; operation of exhibition pavilions; media advertising and sports events, actively building the exhibition service industry chain. In addition, the Exhibition Group owns the Shanghai World Expo Exhibition and Convention Center, which is the ideal place for all kinds of high-profile, small and medium-sized international exhibitions and large-scale activities.
The enterprises of the Exhibition Group have hosted and sponsored a series of exhibitions with an excellent reputation and brand influence, including four major exhibitions: the China International Industry Fair, which is certified by the international exhibition union UFI; Shanghai International Ad & Sign Technology & Equipment Exhibition (“APPP EXPO”); the Shanghai International Green Architecture and Construction Materials Expo; and the Shanghai International Lighting Fair. Of these, the China International Industry Fair is the most influential industrial exhibition in China. APPP EXPO, known as the world’s largest advertising and sign industry event, has been officially upgraded to the Shanghai International Advertising Festival. APPP EXPO makes full use of its own industry advantages and forms a network of “six exhibitions in four locations” with the same brand. The Shanghai International Green Architecture and Construction Materials Expo is a leading international trade fair of building materials specializing in “providing overall green building solutions”. The Shanghai International Lighting Fair is the most important lighting exhibition in east China. In addition, the China (Shanghai) International Technology Fair and East China Fair, organized by the Exhibition Group, have both become influential international events.
In addition, the Exhibition Group has also innovatively created the Shanghai Sports Show, Shanghai International Pet Expo and other professional exhibitions with great development potential. At the same time, the Exhibition Group utilizes high-quality international event resources and rich experience in hosting large-scale events, for example, the Shanghai International Marathon, which has become a well-known event in Shanghai.
During the China International Import Expo 2018, the Exhibition Group launched a new DLG Import Commodities Center in the National Exhibition and Convention Center (Shanghai) and actively built it into a “Sales Platform 365 Days a Year” for the China International Import Expo. In December, the Exhibition Group and the Shanghai University of Engineering Science jointly founded a “Master Studio” to optimize exhibition design.
In the face of future challenges, the Exhibition Group will adhere to the development concept of centralized utilization of resources, professionalism and streamlined management; continue to enhance international competitiveness; integrate resources of different companies to achieve joint development; accelerate the construction of the Exhibition Group into a world-renowned and leading exhibitor; and strive to be a “pacemaker in the modern service industry”.