Building the “International Exhibition Capital” by Innovation and Brand Strategy

Featured Article 2019-05-30 11:48

Founded in 1984, Shanghai International Exhibition Co., Ltd. (SIEC), a subsidiary of the China Council for the Promotion of International Trade Shanghai Sub-Council, is the first state-owned trade fair organizer in Shanghai, and a leading company in Shanghai’s international trade fair industry.

Over the past 30 years, in order to build Shanghai into an “international exhibition capital”, SIEC has been committed to building an international platform for industrial exchanges and cooperation, with innovation and brand strategy playing a leading role, making a significant contribution to the development of the modern service industry in Shanghai. SIEC has organized nearly 630 exhibitions of various types, 30 international conferences covering 106 industries, attracting more than 150,000 exhibitors and about 24.55 million visits. SIEC holds a number of world-renowned, large-scale and professional exhibitions covering the molding, automobile, dye and other industries.

In 2017, the 17th Shanghai International Automobile Industry Exhibition with the theme of “Committed to better life” was held in the National Exhibition and Convention Center (Shanghai), with a total exhibition area of more than 360,000 square meters, attracting more than 1,000 domestic and foreign automobile exhibitors from 18 countries and regions and 1.01 million visitors. Heading into a new era, the Shanghai International Automobile Industry Exhibition provides a stage for major auto companies to display their latest products and technologies, and acts as the indicator for China’s auto market, witnessing the latest achievements of the auto industry in China and the rest of the world.

China Wedding Expo attracts a large number of outstanding brands and leading enterprises. In 2018, the Expo moved to the National Exhibition and Convention Center (Shanghai) along with the Baby Photo Expo and Photo & Imaging exhibition, starting a new journey.

In addition, SIEC has also held a number of authoritative professional exhibitions and large-scale international conferences. SIEC and its subsidiaries also provide freight forwarding, exhibition planning and design, and other comprehensive services. In 2018, SIEC actively prepared for the China International Import Expo; participated in the overall planning and design; took charge of the auto exhibitor invitation work; and undertook the building, operation and background management of the expo website, highlighting its strength in trade promotion.

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We believe that in the future, based on the exhibition industry, SIEC will seek steady progress; assist in efforts of the Council for the Promotion of International Trade Shanghai; stick to the pragmatic spirit of “taking active initiatives, actively advancing, keeping on improving, fulfilling quality and quantity requirements”; earnestly carry out the Belt and Road Initiative; and make a greater contribution to the development of the Council for the Promotion of International Trade Shanghai and foreign trade in services.