China Digital Entertainment Expo and Conference
The China Digital Entertainment Expo and Conference (ChinaJoy) is an internationally renowned interactive digital and entertainment fair co-hosted by the Game Publications Working Committee of the Publishers Association of China, the Foreign Trade Development Bureau of the Ministry of Commerce of the People's Republic of China, the Shanghai Press and Publication Bureau and the Shanghai Howell Exhibition Co., Ltd., under the guidance of 12 government ministries, including the General Administration of Press and Publication.
Sharing global influence with the Electronic Entertainment Expo and the Tokyo Game Show in the field of digital interactive entertainment, ChinaJoy is held in Shanghai in late July each year.
Since the first ChinaJoy, it has now developed into an important interactive platform for promoting outstanding Chinese cultural content, conveying China's industrial policies, bringing together global game products and technologies, seeking multilateral cooperation, and helping Chinese culture to "go global'.
Top-level technical staff from internationally renowned game companies in the US, UK, France, Germany, Japan, South Korea, etc. are invited to participate in the China Game Developers Conference, to explore cooperation opportunities for games research and development, providing a channel to present new game research and development technologies and game products.
The BTOB business forum of the exhibition provides a platform for brands, products, technology and capital, covering a wide range of services across the industry. It facilitates extensive communication and cooperation between games companies from China and overseas, through activities such as presentations, negotiations, investment and financing, and promotion, showing the function and role of "ChinaJoy" in leading and driving the development of this industry.