Gamescom 2019 was officially opened on August 20 at Cologne international conference centre and it lasted for 5 days.As a one of the most authoritative and professional complex interactive game software,hardware&information exhibition, the whole exhibition area is 218,000 sqm, more than 400,000 visitors and 1000 game corporations of 50 different countries participated in Gamescom 2019.
With the guidance of Shanghai Municipal Commission of Commerce, SGPAST and OGA were responsible for organizing Shanghai exhibitor group, Shanghai Toonmax undertook this Gamescom 2019. Shengqu, Yoozoo, Tap Tap,Bianfeng and other 11 Shanghai game enterprises joined this exhibition as a group. In this Gamescom 2019,the group achieved several goals, such as revealed original IP to public, extended the overseas game publication pathways, undertook the game development outsource and promoted Shanghai game companies in global market in order to help them communicate and cooperate with overseas corporations.
The group separately exhibited their original IP ,distribution channels and game development capability to the public. The group communicated and docked with hundred of overseas clients during the 5 day Gamescom. Meanwhile, the group was invited by British game group to jointly held business matchmaking event, there were AMIQUS,BASTION,DOVETAIL and dozens of gaming corporations of U.K. communicated with gaming companies in Shanghai in depth.
With more in-depth international communications in the global game industry, overseas corporations will better understand the benefits from the collaboration with Chinese corporations. Overseas gaming companies and professional visitors expect gaming distribution company in China could publish or invest in their games;these gaming companies perfectly match the gaming corporations in Shanghai who are interested in publishing overseas games and products. Due to the fierce domestic competition and high market saturation, some of the corporations in Shanghai came to Gamescom for expanding overseas market and providing outsource services, they met and talk with big game distribution and development enterprises in depth. Many global game enterprises has been amazed by Chinese developers on their significant progress on game development and operation level, and they hoped they could step forward to enforce the communication and collaboration.
Game industry is the pioneer of culture "going global", according to the statistics, the global market income of Shanghai game enterprise is about 20 billion RMB in 2018, the trend suggests a steady growth by year. The overseas income brought by our-standing games, in the meanwhile,broadcast Chinese culture to the world and received the favors from foreign young people as well. The events like Gamescom will be beneficial to have more game industry’s communication between China and world;extend global market;help Chinese cultural products to go global and show the Chinese culture's influence worldwide.
Various exhibitors were confirming the final intention on their trade.What we can expect is that all the companies have their own achievement on this Gamescom, some of the exhibitors said they want to join the next year’s Gamescom. The game industry of Shanghai will respond to expectation to accumulate knowledge and break any obstacles in the future!
About Gamescom 2019
In Gamescom 2019, we got plenty of hard core game world premieres: Ghost Recon:BreakPoint, Rainbow Six:Siege,New NFS and FIFA20 by EA; DragonBall Z:Kakarot, One Punch Man: Hero Nobody Knows; Nintendo has conducted a Smash Bros tournament in the court and announced demo of The Legend of Zelda:Link's Awakening and Dragon Quest 11S. Sony presented Death Stranding's demo and the world first premiere of Project Boundary, which is the game developed by Chinese studio. Microsoft offered Mine Craft :Dungeons, Gears of War 5 demo and also provided Age of Empire 2:Definitive, 2K20. Except these game software firms, Amd, Intel and other hardware firms joined this Gamescom 2019 as well.
Gamescom 2019 also setup a classic game exhibition and indie game experience booth, visitors could see the various classic game consoles, computers and televisions and review the old classic games, younger players will also experience the charm of old games.
There were total 25 exhibitor groups exhibiting in Gamescom's B2B section, these groups were from China,France,United Kingdom,Canada,Spain,Netherland,Brazil,Mexico,Austria,Japan,Korea.Lithuania,etc. Netherland is the guest country in this Gamescom 2019, Lithuanian exhibitor group is the first time as exhibitor country.